Turn Your Marketplace Into An Ad Revenue Engine
White-labeled retail media platform that seamlessly integrates your product catalog and empowers brands to run targeted ads on your marketplace.
Untapped Revenue
E-commerce sites miss 15-30% additional revenue from sponsored product opportunities
Limited Brand Tools
Brands struggle with complex advertising processes on marketplace platforms
Poor Integration
Disconnected ad systems don't leverage valuable first-party shopping data
How Adster Retail Media Transforms Your Marketplace
White-Labeled Integration
Seamlessly integrate advertising into your marketplace with your branding, maintaining customer experience while unlocking new revenue streams
Integration Features:
- • Custom branding and UI design
- • Native product placement
- • Catalog synchronization
- • Unified user experience
Marketplace Integration Demo
Brand Self-Serve Platform
Brand Self-Serve Platform
Empower brands with an intuitive self-serve platform to create, manage, and optimize their sponsored product campaigns with real-time analytics
Revenue Optimization Engine
AI-powered bidding and placement optimization maximizes revenue per visitor while maintaining positive shopping experience and conversion rates
Revenue Analytics Dashboard
Advertising Formats
Native product placements that appear in search results and category pages, blending seamlessly with organic listings
Strategic banner placements on homepage, category pages, and product detail pages with dynamic product recommendations
Dedicated brand pages with custom layouts, featured products, and promotional content within your marketplace
Platform Success Metrics
Built for US Retail Media Success
Our platform meets all US market requirements and industry standards to ensure your retail media network wins enterprise RFPs
Detailed Feature Set
- • Sponsored search & product tiles (biddable)
- • Brand/display modules
- • Video advertising
- • Digital coupons & circulars
- • Share of shelf rules
- • Keyword negative lists
- • Retail-safe brand safety
- • Programmatic display/video/CTV
- • Social via DSP/partner pipes
- • OpenRTB 2.6 for deals & CTV
- • Ads.txt/app-ads.txt support
- • Sellers.json transparency
- • Supply-path optimization
- • Screen/audio placements
- • Consistent measurement
- • Zone/format taxonomy
- • IAB in-store standards alignment
- • Cross-channel attribution
- • Viewability + IVT filtration (SIVT)
- • Outcomes & incrementality/A:B
- • Auditable billing (IAB/MRC)
- • Brand lift & sales lift support
- • MRC Retail Media Guidelines
- • SIVT/GIVT controls
- • MRC IVT guidance alignment
- • Third-party verification ready
- • IAS/DV/Moat integration
- • Quality score transparency
- • First-party audiences
- • Seller-Defined/Curated Audiences
- • UID2/RampID interoperability
- • Clean-room workflows
- • Privacy-forward targeting
- • Real-time feeds with GS1 GTIN/GPC
- • Google Merchant-style validation
- • Title, price, availability, image
- • Store-level availability (BOPIS)
- • Product catalog sync
- • Web postback/AR
- • Privacy Sandbox Attribution
- • SKAdNetwork for iOS
- • Cross-device tracking
- • View-through attribution
- • Collaborative planning
- • Forecasting & recommendations
- • Bulk operations
- • Pacing/frequency caps
- • Margins-aware bid modifiers
- • Clean brand/store hierarchies
- • Cards/ACH with PCI DSS 4.x
- • W-9 collection workflows
- • 1099 processing for partners
- • Tax calculation integrations
- • Automated invoicing
Advanced Features
- • IAB Tech Lab GPP support
- • US National + state strings
- • Auto-honor regional opt-outs
- • Dashboard proofs for auditors
- • 14+ enforceable US state laws
- • Snowflake/BigQuery/Lakehouse
- • Partner clean rooms (LiveRamp)
- • Prebuilt incrementality recipes
- • Geo-split, PSA, ghost ads
- • One-click data pushes/pulls
- • Time-in-view metrics
- • Interaction depth tracking
- • IAB/MRC attention draft
- • Optimization targets
- • Quality score reporting
- • Unified budget with guardrails
- • Onsite, offsite, in-store
- • MMM/MTA connectors
- • Circana/Nielsen integration
- • Halo vs. cannibalization
- • Margin & inventory-aware bidding
- • Substitution awareness
- • New-to-brand modeling
- • LTV optimization
- • Dynamic pricing controls
- • AI variants for product tiles/video
- • Feed-to-creative (brand-safe)
- • Templated co-op units
- • Brand guidelines enforcement
- • Dynamic creative optimization
- • Role-based approvals
- • PMP/PG deal builder
- • IO generation
- • Cross-retailer flight management
- • Salesforce/Prism connectors
Compliance & Safety Built-In
Privacy & Consent
- • GPP strings (MSPA)
- • Clear purposes & retention
- • Audit logs
Kids Content
- • COPPA/CARU guardrails
- • No behavioral targeting <13
- • Parental consent flows
Data Security
- • PCI DSS 4.0.1 compliance
- • SOC 2 Type II
- • Secure payment vaulting
Frequently Asked Questions
Common questions about retail media platform implementation
How quickly can we implement retail media on our marketplace?
Implementation typically takes 2-4 weeks depending on your platform complexity. Our white-labeled solution integrates with existing e-commerce systems through APIs, minimizing development time. We provide dedicated technical support throughout the integration process and offer pre-built connectors for major e-commerce platforms.
Will advertising affect our customer shopping experience?
Our platform is designed to enhance rather than disrupt the shopping experience. Sponsored products appear as native listings, and our AI ensures relevant product recommendations. Studies show that well-implemented retail media actually improves product discovery and customer satisfaction while generating additional revenue streams.
What kind of revenue increase can we expect?
Most marketplaces see 25-40% additional revenue within the first year of implementation. Revenue depends on factors like marketplace size, product catalog depth, and brand participation. Our platform includes revenue forecasting tools and optimization recommendations to help maximize your advertising income potential.